Know Our Story

Welcome to Words and Loupe, a premier writing service for the Gem and Jewelry industry that brings a fresh perspective to the world of jewelry content marketing. Our founder, Mahima Lodha, is a Gemologist and Jewelry writer who holds a master’s degree in Economics and Finance. She is the ideal person to write about jewelry because of her unique combination of qualifications and experience.

Mahima’s passion for jewelry comes from her family legacy, which spans five generations of precious gemstone manufacturers. Growing up in the city of gems, Jaipur, she was surrounded by the beauty of gems, jewels, and the stories that they tell. Her family’s legacy inspired her to study Diamonds and Jewelry at the Gemological Institute of America, where she gained a deep understanding of gemology, jewelry design, and the industry as a whole.

As Mahima began to pursue a career in jewelry writing, she faced numerous challenges. However, her unwavering passion for the industry and her commitment to quality writing helped her overcome these obstacles. In 2020, she started taking up freelance gigs, and the following year, she founded Words and Loupe as her own little way of carrying her family legacy forward.

The name Words and Loupe was inspired by Mahima’s love for jewelry and writing. As a gemologist, she understands the importance of a jeweler’s loupe in examining the finest details of a gemstone. Similarly, as a writer, she believes that every piece of jewelry has a story to tell. The name Words and Loupe perfectly encapsulates the essence of both worlds. 

At Words and Loupe, Mahima and her team of writers are dedicated to crafting engaging narratives that capture the essence of a brand and resonate with its audience. They believe that every piece of jewelry has a story to tell, and they are here to help you tell it. Mahima and her team take pride in their attention to detail, their commitment to quality, and their belief in the power of storytelling to connect people and brands.

Today, Words and Loupe is known for its exceptional writing services, successful marketing campaigns, and positive impact on the jewelry industry. Mahima and her team continue to push the boundaries of jewelry content marketing, helping brands tell their unique stories and connect with their audiences in meaningful ways